ABOUT
ABOUT BEGINFLUENCE
Built around one simple belief: the right creator creates more than reach.
Beginfluence was built from hands-on experience in e-commerce, affiliate marketing and creator partnerships, with one goal: helping brands make better decisions before investing in creator campaigns.
Beginfluence. Begin today.
Jesse van Ommen
Founder, Beginfluence
THE STORY
Why I started Beginfluence
My interest in creators and online content started long before Beginfluence. Around the age of eight, I already had my own YouTube channel. Over the years, I spent a lot of time on social media, followed creators and experimented with my own channels and content.
What started as personal curiosity later became commercial experience. Through e-commerce, affiliate marketing and creator partnerships, I started seeing the same world from the brand side. That is where one thing became increasingly clear: reach alone does not mean a creator genuinely fits a brand.
That combination of creator culture and commercial thinking eventually became an important part of Beginfluence.
From my work in e-commerce and affiliate marketing, I kept seeing the same patterns. Brands want to grow with influencer marketing, but the choice of a creator often starts with who's available or who has the most followers — not with who genuinely fits the brand.
That's what we call Creator Fit. Not the creator with the most reach, but the creator who logically fits your brand, audience and commercial goal.
“The question isn't just who has reach. The question is who logically fits the brand.”
What Beginfluence stands for
The basis of our approach
Fit over reach
A large reach is only valuable when the audience, content, and brand fit align. That's why we look beyond follower counts.
Structure over loose actions
Strong influencer marketing doesn't start with a random creator, but with a clear brand profile, defined goals, and a logical collaboration format.
Commercial clarity over vague visibility
Awareness can be valuable, but it has to fit within a clear commercial direction. That's why we assess collaborations on more than visibility alone.
STRATEGIC PRINCIPLE
Creator selection determines more than reach.
The right creator brings the right audience, the right context and the right commercial outcome.
What to expect
Not a big agency, but sharp guidance
Direct contact with the person making the selection
A critical eye on Creator Fit and performance potential
No standard lists or random recommendations
Practical guidance without unnecessary agency layers
Beginfluence is founder-led and set up as a specialist. That means short lines, sharp choices, and an approach that starts with your brand, audience, and commercial goal.
GROWTH
Let's see which creator approach fits your brand
Want to approach influencer marketing with more structure, sharper creator selection, and commercial focus? Book a discovery call and discover what makes sense for your brand.
We respond within 24 hours